Egg Club and Serruya Private Equity Announce Joint Venture to Fuel Global Growth
New partnership will support expansion of the Toronto-born breakfast brand across North America and international markets
Egg Club is setting its sights on continued growth, announcing a new partnership with Serruya Private Equity to expand the Toronto-born breakfast brand across Canada, the United States and international markets.
The partnership brings together Serruya Private Equity's experience in franchise development and restaurant growth with Egg Club's expertise in brand, operations and guest experience. The joint venture will introduce Egg Club to new domestic and international markets while maintaining the food, experience and identity that have driven the brand's growth.
“This is an exciting next step for Egg Club and for a brand that started right here in Toronto,” says Jason Yu, president of Egg Club. “We’ve seen Egg Club grow from our first location into a brand that connects with customers across different communities and markets. Serruya brings tremendous experience in growing restaurant brands, and this partnership gives us an opportunity to introduce Egg Club to even more people.”
Founded in Toronto in 2020, Egg Club has steadily expanded its presence with a fast-casual breakfast concept centred around fresh, made-to-order egg sandwiches and a focus on quality and affordability. The brand currently operates 10 locations across Ontario and Alberta, including restaurants in Toronto, Mississauga, Waterloo, Ottawa, Calgary and Edmonton.
Egg Club's existing ownership team will remain actively involved in the business, helping guide the brand and maintain the quality and consistency of the Egg Club experience as it expands into new markets.
“Egg Club has built a strong brand with a great product and a loyal customer base,” says Aaron Serruya, Managing Director of Serruya Private Equity. “We believe there is a real opportunity to build on that success and bring Egg Club to more communities in Canada and beyond. We’re excited to work with the team and support the brand as it continues to grow.”
With the partnership now in place, the companies will begin identifying opportunities for expansion across Canada and the United States, along with international markets around the world.
Specific markets and new restaurant locations will be announced as plans are finalized.
For more information or to find an Egg Club location near you, visit Egg Club.
About Egg Club
Founded in Toronto in 2020 by three friends, Egg Club was built on a belief that good food should be affordable, fresh and made for everyone. Its ‘Affordable Happiness’ philosophy drives everything it does – from sourcing quality ingredients to serving egg sandwiches at prices that make sense. With locations across Ontario and Calgary, and expansion underway in Edmonton and Vancouver, Egg Club continues to serve up joy, one sandwich at a time.
About Serruya Private Equity
Serruya Private Equity (SPE) is the Serruya family’s private investment platform, based in Markham, Ontario. Since 1986, the Serruya Family has built, invested and operated food, retail and franchise businesses across North America and internationally. SPE invests its own capital and takes a long-term, hands-on approach to ownership, with particular strength in franchising and multi-brand restaurant platforms. Current and past portfolio brands include Yogen Früz, Sprinkles Cupcake, Pinkberry, Swensen’s Ice Cream, Bonchon, Cha Cha Matcha, Cold Stone Creamery, Marble Slab Creamery and Pretzelmaker, among others.